Giving new meaning to "talk radio," Sirius Satellite Radio said yesterday it has agreed to provide certain music channels to users of Sprint's...
Giving new meaning to “talk radio,” Sirius Satellite Radio said yesterday it has agreed to provide certain music channels to users of Sprint’s cellphone service, the first such collaboration of its kind.
The companies said they would give pricing and launch details of the nationwide program later this year. A wide range of channels are under consideration, including new hits, hip-hop, jazz and Broadway show tunes.
The deal marks another platform on which to showcase Manhattan-based Sirius’ offerings, a development that could only be considered positive for the satellite-radio industry, Merrill Lynch analyst Laraine Mancini wrote in a research note.
As the chips that power satellite-radio receivers shrink, Mancini expects Sirius and competitor XM Satellite Radio to boost their subscriber bases by converging with other forms of mobile media, such as PDAs and digital-music players. (Sirius has talked to Apple about adding its service to the iPod, but no deal has been struck.)
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Because the Sprint phones lack the technology to receive satellite signals, Sirius will send the music via the Internet to Sprint’s network, according to Mancini’s note. The cost of the Sirius channels would be included as part of Sprint’s cellphone service.