International Business Machines said today it's developing a test system for sharing electronic medical data among hospitals, agencies and...

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IBM

Test system in works to share medical data

SAN JOSE, Calif. — International Business Machines said today it’s developing a test system for sharing electronic medical data among hospitals, agencies and patients.

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The Interoperable Health Information Infrastructure test project, due by the end of the year, will connect IBM sites in San Jose, Calif.; Rochester, Minn.; and Haifa, Israel.

It’s estimated a move to electronic medical records could shave 10 percent or more from the $1.7 trillion spent on health care each year in the United States.

The system would enable instant access to records anywhere and reduce potential for mistakes.

Google

Service to place ads on specific Web sites

SAN FRANCISCO — Google said today it is offering to place ads on specific Web sites instead of distributing them throughout its marketing network.

The service, offered on a test basis, is aimed at advertisers who are particular about where their brand appears or are aiming for a certain demographic.

Until now, advertisers had no control over where their commercial links or banner ads appeared. Google made all the decisions, based on how much revenue the ads would generate and their relevancy to Web-page content.

An advertiser that designates a specific Web site can still be outbid by advertisers bidding for random placement, Google said.

In another experiment, Google also said it will begin distributing animated ads to Web sites.

Sony / Toshiba

Rival makers discuss optical-disk formats

TOKYO — Sony and Toshiba said they are in talks about how to resolve their competing next-generation optical-disk formats, aiming to give consumers a unified video technology.

But both sides played down a report in the business daily Nihon Keizai Shimbun last week that said the Japanese electronics makers were on the verge of agreeing on a compromise “hybrid” next-generation DVD format as soon as this month.

In the battle for a high-definition successor to DVDs, Sony leads an international group promoting the Blu-ray Disc format. A group led by Toshiba is promoting the HD-DVD format. Each has the support of several big electronics makers and movie studios.

Compiled from The Associated Press