Buyers whose marriages are plagued by a spouse who snorts, grunts and wheezes while he or she sleeps can opt for an adaptable bedroom plan marketed as the "owners retreat."
LOS ANGELES — Baby boomers’ snoring has breathed life into the sales of mouth pieces, clips, strips, nose sprays and specialized mattresses. Now homebuilders have heard the roar.
A so-called snore room is the latest offering from Del Webb, which builds communities for people 55 and older.
Buyers whose marriages are plagued by a spouse who snorts, grunts and wheezes while he or she sleeps can opt for an adaptable bedroom plan marketed as the “owners retreat” at Sun City Shadow Hills in Indio, Calif.
“A nice enclave that shares the master bathroom provides a civilized alternative to the family-room sofa,” said Jacque Petroulakis, corporate-communications spokeswoman for PulteGroup, the parent company of Del Webb.
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About a quarter of couples in the 55-and-older age group sleep apart to get a good night’s rest, according to PulteGroup, which got the data from a third party but also conducted focus groups and interviews as it developed the bedroom plan.