BALTIMORE — They both sell suits, but in consumers’ minds, Jos. A. Bank and Men’s Wearhouse are distinct brands.
Hampstead, Md.-based Jos. A. Bank Clothiers accepted a $1.8 billion takeover bid from its bigger, Houston-based rival last Tuesday, ending months of high-profile hostilities between the two companies.
Men’s Wearhouse said it plans to make the business marriage work by cutting costs and boosting profits by attracting shoppers to each of the store brands, keeping the Jos. A. Bank banner and promising “no rebranding or remodels.”
“Keeping two brands separate does make sense from a consumer perspective,” said Tammy Tan, a consultant at Vivaldi Partners in New York. “There is an established identity. It’s a way to retain the consumer base and association with these particular brands.”
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