A weekly column profiling companies and personalities. This week: NetMusic Entertainment.

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What:
NetMusic Entertainment, a digital media company based in Edmonds




Who:
Glen Starchman, 32, chief executive.




Employees:
10




What it does:
NetMusic sells digital music downloads and is developing digital jukeboxes, video-on-demand and online video-rental services. It says it has the world’s largest online collection of independent music, with a licensed catalog of 1 million tracks.




Early holiday shopping:
In October, NetMusic closed a deal to combine with Ultimate Jukebox, a New Jersey company that makes USB-enabled jukeboxes for bars, clubs and restaurants. Last week, it announced it has bought Los Angeles-based Audio Lunchbox, a digital music service for independent music.




Starting small:
A local musician named Peter Fosso registered the domain NetMusic.com in 1995, and until 2003 the site was mainly a directory of other digital music sites. Starchman joined the company in August of 2003 and helped turn it into a digital music service, which launched in March.




But planning big:
The company plans to offer digital videos, including music videos, independent films and major studio releases, toward the end of next year. It’s rolling out a subscription music service next year.




Words, too: Starchman published an online literary magazine in Seattle in the 1990s called The Abraxus Reader and has worked as a technology consultant for a number of companies since then.




Traded publicly:
NetMusic is traded in the over-the-counter market, which Starchman said has brought it some attention but has also discouraged investment from venture-capital firms. Right now, he said, the company has one major investor but “is aggressively pursuing higher exchanges.”




Quote:
“The digital music industry and the digital media industry in general is still very new and the rules are not yet written.”


— Kim Peterson