NEW YORK — Gimme a break, Google. Break me off a piece of that Kit Kat bar.
The tech giant, which is known for nicknaming its Android mobile operating systems for smartphones and tablets after desserts, has for the first time chosen a brand-name candy for its 4.4 version that’s expected to launch this fall: Kit Kat.
That’s right, the new version shares a name with the chocolate candy bar with the well-known “Gimme a Break” jingle.
Kit Kat packaging will show Android’s green robot mascot breaking a Kit Kat bar.
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Financial terms weren’t disclosed for the sweet deal between Google and Hershey, maker of Kit Kat. But the deal shows that naming a stadium or sponsoring a TV show can be old school.
The latest marketing craze may be to slap a brand name on a tech product.
Google approached Hershey earlier this year for permission to use the name, said Jennifer Podhajsky, vice president of U.S. chocolate at Hershey, which licenses the Kit Kat brand in the U.S., while Nestle owns the worldwide brand.
She said Kit Kat’s jingle is a good fit for people taking a break to look at their smartphones or tablets. She added that the deal appeals to Hershey because Android hits the sweet spot of Kit Kat eaters, typically between the ages of 18 and 34.
The Kit Kat name was unexpected since tech pundits have speculated for months that the next operating system would be called Key Lime Pie.
Marc Vanlerberghe, director of Android Marketing, said the name was chosen because Kit Kat bars have been a “favorite go-to snack among the team since the early days of Android.”
The Android 4.4 Kit Kat system is expected to launch in October.
The software runs on more than 750 million smartphones and tablets throughout the world, making it the most widely used mobile operating system.