Bill Gates focused Microsoft on developing applications for computers with graphical user interface in this 1983 internal strategy memo.
Excerpt from memo written by Bill Gates and Steve Ballmer
Microsoft believes in mouse and graphics as invaluable to the man-machine interface. We will bet on that belief by focusing new development on the two new environments with mouse and graphics … Macintosh and Windows.
This also makes sense from a marketing perspective. Our focus will be on the business user, a customer who can afford the extra hardware expense of a mouse and high resolution screen, and who will pay premium prices for quality easy-to-learn software.
- 2 killed, half-million lose power in Seattle-area windstorm
- Jack Zduriencik’s M’s legacy: More than 3 dozen departed managers, coaches, scouts, staffers
- High winds stall firefighting efforts, fuel Tunk Block, Lime Belt fires
- Wet weekend ahead, with high winds and heavy rain expected
- Seahawks’ third exhibition game may be a dress rehearsal, but it does have significance
Most Read Stories
Microsoft will not invest significant development resources in new Apple II, MSX, CP/M-80 or character-based IBM PC applications. We will finish development and do a few enhancements to existing products.
… Over the foreseeable future our plan is to implement products first for the Mac and then to port them to Windows. We are taking care in the design of the Windows user interface to make this as easy as possible.
Source: “Gates: how Microsoft’s mogul reinvented an industry — and made himself the richest Man in America.” Stephen Manes and Paul Andrews. 1993.