1920: Eddie Bauer's Sports Shop opens in downtown Seattle. 1922 — Establishes creed: "To give you such outstanding quality...
1920 — Eddie Bauer’s Sports Shop opens in downtown Seattle.
1922 — Establishes creed: “To give you such outstanding quality, value, service and guarantee that we may be worthy of your high esteem”; company introduces unconditional guarantee.
1936 — Manufactures first-ever quilted goose-down insulated garment, the “Skyliner” jacket.
1945 — Issues first mail-order catalog.
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1968 — Eddie Bauer retires, sells business to friend and partner, William Niemi, and his son; first store outside of Seattle opens in San Francisco.
1971 — General Mills buys the company, expands nationally.
1988 — Spiegel purchases Eddie Bauer from General Mills, opens more than 300 stores during the next eight years.
1993 — Expands internationally with operations in Germany and Japan.
1997 — Opens 500th store in U.S.
March 2003 — Spiegel files for bankruptcy.
April 2004 — Spiegel says Eddie Bauer is for sale.
February 2005 — Fails to attract buyer for Eddie Bauer, takes off block.
May 20, 2005 — Appoints first board; William End named chairman of Eddie Bauer Holdings
May 25, 2005 — Bankruptcy court approves reorganization plan.