Federated Department Stores Inc. will rename 182 of its department stores in 15 states as Macy's stores within the next several months, as the retailer broadens the visibility of the prominent Macy's name.

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CINCINNATI — Federated Department Stores Inc. will rename 182 of its department stores in 15 states as Macy’s stores within the next several months, as the retailer broadens the visibility of the prominent Macy’s name.


The change will affect all of Federated’s regional department stores operating under the names Bon-Macy’s, Burdines-Macy’s, Goldsmith’s-Macy’s, Lazarus-Macy’s and Rich’s Macy’s. The names of those stores will officially be Macy’s effective on March 6, although placement of the new Macy’s exterior signs at the stores is expected to be only two-thirds done by then, Federated spokeswoman Carol Sanger said Wednesday.


Federated, which also owns Bloomingdale’s, started the transition last year by adding the name of New York-based Macy’s to its regional groups including Lazarus, Rich’s and Macy’s. Federated, based in Cincinnati, acquired Macy’s through a merger in December 1994.


Federated has annual sales of $15.2 billion. It operates more than 450 stores in 34 states, Guam and Puerto Rico under the names Macy’s, Bloomingdale’s, Bon-Macy’s, Burdines-Macy’s, Goldsmith’s-Macy’s, Lazarus-Macy’s and Rich’s-Macy’s. The company also operates macys.com and Bloomingdale’s By Mail.