Q: What’s “market share”?
A: The useful online glossary at investorwords.comprovides a good definition: “The percentage of the total sales of a given type of product or service that are attributable to a given company.”
Consider smartphone operating systems, for example.
According to Kantar Worldpanel ComTech, in the United States, Apple’s iOS recently held a 53 percent share of the market (up from 36 percent a year ago), vs. 42 percent for Android, 3 percent for Windows and less than 2 percent for BlackBerry OS.
- The latest on Seahawks safety Kam Chancellor's holdout
- Haggen sues Albertsons for $1 billion over big grocery deal
- Seattle restaurant manager killed hiking in Alaska
- A couple thoughts on Fred Jackson, Kam Chancellor and the Seahawks
- Report gives Seattle drivers worst marks yet; Bellevue isn't far behind
Most Read Stories
Recent global data from IDC for “smart” connected devices (which include smartphones, PCs and tablets) has Samsung with 22 percent share, followed by Apple at 15 percent, Lenovo at 7 percent, HP at 5 percent and Sony at 4 percent.
When assessing a company’s market share, it’s important to look at growth rates, too, along with profitability and the sustainability of those growth rates.
Checking out current market share and market-share trends can be useful when researching a company or an industry.