Online diamond retailer Blue Nile is launching a site in Arabic for United Arab Emirates shoppers, as it pursues overseas growth.
The Persian Gulf states’ love of bling is big for Blue Nile: The UAE, where the Seattle company has been selling diamonds since 2011, has “one of the largest average order sizes we see in our international markets,” Blue Nile executive Jon Sainsbury said in a statement.
International growth is critical for Blue Nile, which recently saw sales for engagement diamonds wobble due to high prices for the stones.
Now the company’s UAE customers can buy jewelry in dirhams, the local currency.
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Currently Blue Nile delivers in 45 countries around the world. Blue Nile customers also can access the site in Spanish, French, Japanese and traditional and simplified Chinese, in addition to English.