The new services strategy that Microsoft unveiled last week "has the potential over time to be a major new revenue stream," Chief Executive Steve Ballmer said today.

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The new services strategy that Microsoft unveiled last week “has the potential over time to be a major new revenue stream,” Chief Executive Steve Ballmer said today at the company’s annual shareholder meeting in Bellevue.




Chairman Bill Gates last week unveiled the strategy emphasizing products delivered via the Web at a faster pace, including some supported by advertising. The services are intended to complement, rather than replace, Windows and Office. New Windows services are now being tested, and Office services will enter testing next year.


To draw additional attention to the effort, Microsoft gave reporters two internal memos outlining the strategy that Gates distributed to company executives last month. They include a strategy paper by Chief Technical Officer Ray Ozzie.


Ozzie is working with Microsoft division heads to create “scenario owners” in each business division to shepherd the creation of service offerings, the memo said. They’ll map changes needed to speed product releases and tailor them to the new strategy. At today’s meeting held at Meydenbauer Center, shareholders re-elected Microsoft’s board of directors and ratified the company’s choice of auditor, Deloitte & Touché.


Brier Dudley: 206-515-5687 or bdudley@seattletimes.com