The move should give Amazon’s line of e-readers a lot of visibility: more than 11 million students participate in the spelling contest every year.
Amazon’s Kindle will become the presenting sponsor of the Scripps National Spelling Bee.
The Seattle tech giant’s electronic reading business will help organize the so-called “Bee Week,” launch new spelling-related initiatives before the contest, and provide the technology for study materials developed by Spelling Bee.
The move should give Kindle a lot of visibility: more than 11 million students participate in the spelling contest every year.
About 280 students will duke it out in the finals at National Harbor, Md., in late May. The championship finals will be broadcast by ESPN.
Most Read Stories
- Russian hackers tried to access Washington’s voting systems, officials say
- California brain surgeon faces more child sex abuse charges
- Boeing seeks quick legal fix to stop Bombardier
- Seattle’s real Spider Man sets us straight: They’re not out to get you VIEW
- UW cornerback Byron Murphy expected to miss 6 weeks with a broken foot