The Amazon Cable Store walks new customers of Comcast’s Xfinity cable service through the steps needed to set up TV, Internet and phone packages, including a credit check and scheduling installation.
Amazon has long tempted people to cut the cord by giving Prime subscribers a popular video-streaming service. Now it’s enabling customers to tie the knot in that cord instead with a dedicated cable store featuring Comcast on the Amazon.com site.
The Amazon Cable Store walks new customers of Comcast’s Xfinity cable service through the steps needed to set up TV, Internet and phone packages. Site users can also get a credit check and schedule an installation.
Right now only new Comcast customers can use the Amazon site, although the company says that later this year existing customers will be able to purchase Xfinity products there.
The pairing of old media with new is interesting, given how Amazon is among the revolutionaries wreaking havoc with the old way of creating and distributing entertainment.
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It’s elbowing out Hollywood studios for sought-after movies rights and streaming hit series of its own through the Prime video service, which — along with Netflix and Hulu — has enabled a lot of viewers to see many of their favorite shows when they want to. Data released by the Pew Research Center last December suggested that one in seven U.S. adults has stopped paying for cable or satellite TV.
But the move seems to indicate Comcast is trying to make the most of the new media environment by setting up a sales channel on the platform of the largest online retailer, a platform many younger shoppers are familiar with.
As for Amazon, the cable store fits with its ambition to provide every product and service under the sun, including cable modems for Xfinity shoppers who don’t want leasing fees.
“Amazon’s new marketplace provides an immersive online destination to showcase our terrific suite of products,” said Charlie Herrin, executive vice president of customer experience at Comcast Cable.
Comcast has a support staff dedicated to the Amazon store, based in two call centers, in Spokane and Tucson, Ariz.
Comcast says the prices offered on Amazon are equal to those available through other Comcast sales channels, including its own website.