Airbnb is following up its Super Bowl ad calling for acceptance with a campaign to provide short-term housing over the next five years for 100,000 people in need.
An announcement on the rental service’s website said it plans to start with refugees, disaster survivors and relief workers, but wants “to accommodate many more types of displaced people over time.” The company also said it will donate $4 million over four years to the International Rescue Committee.
Airbnb also touched on discrimination experienced by some renters. The company said it’s looking to achieve “greater acceptance in our community.”
Airbnb’s Super Bowl spot showed faces of people of different races and included the line, “the world is more beautiful the more you accept.”
Most Read Stories
- Seahawks, Titans only teams to both not take the field during day of anthem protests across NFL WATCH
- Huskies get first test of season out of the way and they aced it with win at Colorado | Larry Stone
- Pete Carroll responds to Trump comments, backs Seahawks: 'We stand for our players and their constitutional rights'
- A daring betrayal helped wipe out Cali cocaine cartel
- Seahawks' Richard Sherman, dozens of athletes respond to Trump's rant against NFL player protests
Airbnb allows renters to offer their accommodations for free to those in need through its disaster response program. The company may also pick up the tab in some cases. Airbnb says it works with disaster relief agencies to bring together people who need someplace to stay with renters who have space.