Now that we know the secret behind Google's strategic moves, we won't get quite so worked up about the company's grand pronouncements. Chief Executive Eric Schmidt...

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Now that we know the secret behind Google‘s strategic moves, we won’t get quite so worked up about the company’s grand pronouncements.


Chief Executive Eric Schmidt shared the dirt in Seattle last week at the Technology Alliance luncheon:


“Every few months we announce a new strategy,” he said, “which is basically the old strategy modified.”


So that’s what it takes to reach a $266 stock price.



Senor Google?



Schmidt said the U.S. government is making some “stupid” moves such as reducing funding for basic science research. He might phrase it a bit differently if Google hires former White House flak Dan Senor as VP of communications.


Several news outlets reported in recent weeks that Google is hiring Senor, a former deputy White House spokesman, former information director for the Coalition Provisional Authority in Iraq and Fox News panelist. It may have been premature speculation, however.


The hiring was reported as a done deal in the May 13 edition of the Washington (D.C.) Business Journal. Five days later, the SearchEngineWatch blog picked up the item, which was then blogged around and reported by U.K. tech publication The Register.


Last week a Google spokesman refused to confirm the hiring. Nor does Senor appear in Google’s corporate-information Web site and management list, at least not when you use the site’s Google search tool.



Vote the rock



The real star in the last season of “American Idol” wasn’t belting out a soulful melody, at least not on screen.


Stealing the show was the record-breaking text messaging handled by Seattle-based Mobliss for Cingular Wireless, according to a Wireless Week report Friday.


Viewers sent 41.5 million messages to vote on their favorite performers during the 12-week promotional campaign, the largest volume of messages ever sent during a campaign, according to Cingular.



E-mail addiction



Microsoft helped popularize e-mail, it runs one of the largest free e-mail services in the world and its Exchange corporate e-mail system is a blockbuster. But all that e-mail mojo isn’t rubbing off on its hometown, according to a new survey released last week by AOL.


The survey listed the top 10 cities where people “can’t live without their e-mail,” and Seattle didn’t make the cut. Miami-Fort Lauderdale was first, followed by San Francisco and Philadelphia.


Aimed at reporters trying to dash off stories before the holiday weekend, the survey said 60 percent of all e-mail users check for messages while on vacation and 57 percent say it’s “very important” to have mail access on vacation.


It also said people check their mail from all over, including bed (23 percent), in class (12 percent), during a business meeting (8 percent), at Wi-Fi hotspots like Starbucks or McDonald’s (6 percent), in the bathroom (4 percent), while driving (4 percent) and in church (1 percent).


Download can be reached at 206-464-2265 or biztech@seattletimes.com. Paul Andrews, whose E-conomy column usually runs in this space, is on leave until September.