The company: 43 Things, based in Seattle What's new: In about half a year, the social-networking Web site has grown to include more than...

Share story

The company: 43 Things, based in Seattle


What’s new: In about half a year, the social-networking Web site has grown to include more than 42,000 people in 4,375 cities.


Back story: Launched in January and owned by Amazon.com, 43 Things invites people to list their personal goals and share information with others on the site.


About 12,000 people from 900 cities signed up for the free service in the first two months.


Popular goals on the site include losing weight, traveling and learning a foreign language. 43 Things uses RSS and keyword “tags” to publish information and make it easy to track any updates.


Since then: Growth has more than tripled the number of people, who collectively list more than 138,000 different goals.


Among the new cities added are Zagreb, Croatia, where the top goals include heli-skiing, learning to knit scarves and riding a Harley; and Wuhun, China, where the top goals include having a computer, mastering English and going to America.


In addition, the Robot Co-op, the group of developers who created 43 Things, has created a new site called 43 Places. 43 Places, like 43 Things, makes money from targeted advertisements, such as ads for travel services, tour packages and real estate.


The site features an interactive map of the world. Visitors can click on places and find information, photos and comments from people who have traveled there. Anyone can add information to the page and connect with other people who have an interest in that place.


The site is at www.43places.com.


— Kristi Heim