At Microsoft’s recent Build conference in Seattle, the company made clear that the cloud is a priority. Bargains and freebies are on offer if customers pick Microsoft’s Azure. (David Ryder/Bloomberg)
At Microsoft's recent Build conference in Seattle, the company made clear that the cloud is a priority. (David Ryder / Bloomberg)

Microsoft’s weapon in cloud-computing battle with Amazon? Freebies

Microsoft isn’t banking on snazzy marketing or technical chops alone to make its Azure service a winner in the critical cloud-computing market. It’s also offering freebies, betting that discounts and free technical support today will produce paying customers down the line.

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